“It’s about encouraging folks to remember the conservation ethic that Theodore Roosevelt established in the early 1900s when he said: “It is not what we have that will make us a great nation; it is the way in which we use it.”
This film and the Live Monumental movement is a rallying cry to encourage all of us to live in favor of the future,” said Kirsten Blackburn, Marketing Manager, KEEN Effect.From breathtaking vistas of our country’s dramatic and awe-inspiring landscapes to the trials and tribulations of driving a yellow, 1976 GMC RV cross-country to engaging local support and Congressional leadership on Capitol Hill, the film captures the true spirit of Teddy Roosevelt and drives home the timely importance of protecting our country’s public lands for future generations.At the premiere in San Francisco, the yellow RV will be on hand, the yellow carpet will be rolled out, and the public can get a firsthand experience of what the road trip, and the movement, entail.
Following the premiere, and in partnership with Wild & Scenic Film Festival, the yellow RV will embark on its second cross-country trip in the form of a 10-stop KEEN Live Monumental film tour to continue to raise awareness about the importance of public lands preservation. The tour will stop in: Palo Alto, CA., Las Vegas, NV., Boise, ID., Portland, OR., Washington, D.C.,Lewisburg, WV., New York City, N.Y., Asheville, N.C., Johnson City, TN., and Nashville, TN.
The film will also continue on with the Wild & Scenic Film Festival through January 2017. Following the 10-stop tour, KEEN’s Live Monumental film will be landing on more than 75 college campuses across the country from Sept-Oct. as part of the Outdoor Foundation’s “Campus Challenge” to educate students about the environment, recreation, and outdoors.
“KEEN’s Live Monumental movement is the perfect, real life example of Wild & Scenic’s mission in action: to celebrate the natural environment by instilling a sense of wonder and use film to inspire activism.
We couldn’t be more excited to host the film’s world premiere, and to then take it on the road for 10 more stops, activating communities across the country,” saidMelinda Booth, Wild & Scenic Film Festival Director.
Since the start of the Live Monumental campaign, two of the five target areas that KEEN has focused on advocating for national monument designation have been protected: Boulder White-Clouds in Idaho was designated Wilderness in August 2015, and Mojave Trails in southern California was one of three new national monuments signed into law by President Obama in February to create the second largest protected desert in the world.
The remaining three areas KEEN aims to help protect include: Owyhee Canyonlands, OR, Birthplace of Rivers, WV., and Gold Butte, NV.
“Our history of national public lands conservation has given us places where dark skies, pristine rivers, wild nature, and our ancient history thrives,” said Kirk Richardson, Senior Director, KEEN Effect.
“Yet some of these public lands stand unprotected, encroached upon by development and extractive industries that threaten our legacy. This tour was created to remind folks that they are not alone. There is a large segment of people that care passionately about protecting these special places.”
For more info, please check:
Film Tour | http://blog.keenfootwear.com/2016/04/13/live-monumental-the-film-tour/Live Monumental | http://www.keenfootwear.com/livemonumental
Additional Campaign Info | http://www.pitchengine.com/pitches/0672b6a2-3d3c-4bf8-823f-f18453d7b40f