It’s Not Cheap: New hiking Baby Carrier One Outdoors from BabyBjörn

Paul Pinkerton
 

Parents love to spend time outdoors with their little ones. However, fun outdoor activities and getting close to nature can be challenging when you have very young children – or three-year-olds who insist on walking but soon get tired and ask to be carried. So with the help of a group of active parents, BabyBjörn developed their latest baby carrier – One Outdoors.

 
 www.babybjorn.com.

www.babybjorn.com

We set the bar high to design the perfect hiking baby carrier. It needed to be an ergonomic baby carrier with four-way front and back carrying options. It also needed to be made of a functional material, include smart features and a convenient storage bag, as well as allow for easy access to a mobile phone, a water bottle, a security blanket and a teddy. Parents were very clear about the importance of optimal carrying comfort, which we’ve successfully achieved with the help of a sturdy waist belt and padded shoulder straps.

The BabyBjörn One Outdoors has a built-in infant insert, meaning it fits newborns perfectly, and the wide, adjustable straps also make it comfortable when your toddler (up to 33 lbs/15 kg) is tired and needs a ride on Mom or Dad’s back. The various adjustment options for both child and parent make One Outdoors a brilliant alternative to a traditional baby carrier.

The fabric repels water and dirt and is easy to wipe clean, which is helpful during hikes and other outdoor activities. The carrier also offers elasticity and stability, and the inside is soft against little cheeks and mouths.

“We take great pride in the result of all our development work and especially the positive feedback from the parents who have already tried One Outdoors,” says Björn Engström, Vice President of Sales, Marketing and Product Development, at BabyBjörn. “Everyone has loved its adaptability: That you can carry a very young child on your front or back, either with their head resting on your chest or facing out when they’re a little older so they can look out and share the wonders of nature with Mom or Dad.”

BABYBJÖRN Baby Carrier One Outdoors, recommended retail price: $259.95.

The International Hip Dysplasia Institute has tested Baby Carrier One Outdoors and acknowledges it to be a “hip-healthy baby carrier” that encourages good hip development, which is important during the child’s first months. One Outdoors is approved in accordance with Oeko-Text Standard 100, Class 1 for baby products. This means it is completely free from harmful and allergenic substances.

All fabrics in this product are approved in accordance with Oeko-Tex Standard 100, Class 1 for baby products. This means that Baby Carrier One Outdoors is completely free from harmful and allergenic substances. Baby Carrier One Outdoors complies with the US ASTM F2236 and the EN13209-2:2005 safety standard for baby carriers. The entire baby carrier can be machine washed on warm (40°C).

BabyBjörn AB is a Swedish family-owned company that develops, markets and distributes innovative products for children aged 0-3 years. Its turnover for the financial year 2014–2015 amounted to 475 million SEK. 95% of sales consisted of exports to 50 different countries. The company was founded in 1961 and employs around 100 people. More information is available on our web site: www.babybjorn.com

 

 
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